Internet Marketing is broadly defined as the marketing of products and/or services on the web. It can generally be seen as “advertising on the internet”. Email marketing, search engine marketing, search engine optimization, display advertising, social media marketing, referral marketing, mobile advertising and inbound marketing are all subcategories which fall under this umbrella.
Since 1999, we have helped our clients in all aspects of internet marketing, and are committed to ongoing research in this field.
Email is still the main component of any internet marketing initiative, allowing a company to increase brand awareness while still attracting new visitors to its site. We help with the creation, launching and tracking of effective email campaigns.
Email marketing makes it easy to get the word out to your audience in a quick and cost-effective manner. It also makes it easy for them to then share info with their friends.
Search Engine Marketing (SEM)
SEM is the proven way to get new qualified leads to your web site. It is a non-intrusive marketing tool based on online searches that people are already doing for products and services you offer.
Currently, about 65.5% of all searches go through Google. There are two types of search: organic search and paid search (PPC). 70-75% of the vistors come in through organic searches so it usually pays to focus on that. The top three listings on page one of Google for any given search term get over 60% of the traffic. PPC campaigns should be used in conjunction with organic to get the best possible results. PPC campaigns are useful because they provide immediate data on what works well and what doesn’t, and this information can then be used to identify the best organic search strategies.
Search EngineOptimization (SEO)
The Bymedia Internet Marketing team has developed simple but effective solutions which have been learnt through many years of research and experience. The rules of search engine marketing are constantly in flux. Our team monitors the changes at Google, and other search engines, thereby assuring best possible results.
Research and effective online strategic planning are imperative if you want to outrank and outperform your competitors. The key to effective search engine optimization is to set realistic goals and identify the most appropriate search terms or phrases. We make it our business to research and understand what your competition doing online and we use this information to create an optimal strategy for leveraging your online presence to best advantage.
Display Advertising The three most common types of display ads are: Banner Ads, Pop-up Ads and Text Ads.
Almost every web site has a banner ad of some sort. Although they might come in many different shapes and sizes, they all share a common goal: to get visitors to click.
They can be used to encourage more client interaction with your web site.
- Pop-up Ads pop up as ads or info boxes, can be very effective if used correctly but can also be bothersome if not done right. Our team can help to get this right.
- Text Ads are short and to the point. These ads are often seen throughout the internet and are also great for mobile use because they lend themselves ot the smaller screen size of a mobile/smart phone.