Search Engine Optimization
Search Engine Optimization (SEO) is the process of improving a web site’s ranking in the online search results. Targeted keyword phrases are placed within pages so that the site ranks well when those particular phrases are typed into the search engine.
There are numerous factors that come into play in order to get page one ranking in Google and other search engines and directories, but job number one is to write copy that appeals to the audience while also having the correct keyword density to optimize the ranking. While some of these techniques are readily available online, it is the combination of carefully crafted content as well as numerous techniques applied correctly that wins the day. Experience counts for a lot. For this reason, SEO is best left to specialists who will get it done correctly the first time by ensuring that ALL the current best practices are applied.
Effective SEO -friendly copy is what will move to the top of the search engines. Once the visitor is at your site, it’s important that your content keeps them there and encourages them to return. While certain aspects of code optimization have always remained constant, the Google algorithms are constantly changing and this often causes well-positioned sites to suddenly drop in the rankings. As specialists in SEO techniques, we are able to keep your site in the top rankings even when these unexpected changes occur.